Privacy Policy

Effective date: 1 April 2026  |  Last updated: April 2026

This Privacy Policy explains how Next Fashion 24 (“we”, “our”, “us”) collects, uses, processes, and discloses your information in connection with your use of our website nextfashion24.com (the “Site”). This document is published in accordance with the provisions of Rule 3 (1) of the Information Technology (Intermediaries Guidelines) Rules, 2011 and Rule 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

1. Information We Collect

1.1 Information You Provide

• Account information: name, email address, mobile number, password (stored as a one-way hash — we never store the plain text), date of birth where provided.
• Order information: shipping and billing address, items purchased, gift messages, payment details (handled by our PCI-DSS compliant payment partners; we never receive your card number, CVV, or UPI PIN).
• Communications: messages you send to our support team, product reviews, and survey responses.

1.2 Information Collected Automatically

• IP address, device type, browser, operating system, language preference, referring URL.
• Pages visited, products viewed, time spent, click paths — via cookies and similar technologies.
• Approximate location derived from your IP address (used for shipping availability and language).

1.3 Information from Third Parties

If you sign in via Facebook or Google, we receive your name, email, and profile picture per the permissions you grant. We may also receive fraud-prevention signals from our payment processor.

2. How We Use Your Information

3. Sharing Your Information

We do not sell your personal information. We share it only with the following categories of recipients, under appropriate confidentiality and data-protection obligations:

• Logistics partners (Delhivery, Bluedart, India Post, etc.) for order fulfillment.
• Payment processors (Razorpay, etc.) for transaction processing.
• Cloud and infrastructure providers (Amazon Web Services, ap-south-1 region) for hosting, storage, and email delivery.
• Analytics providers (Google Analytics 4, Meta Pixel) where you have consented to non-essential cookies.
• Government authorities if required by court order, subpoena, or law (e.g., Income Tax Department, GST authorities, law-enforcement under the CrPC or IT Act).
• Acquirers in the event of a corporate restructuring, merger, or sale of assets — with prior notice to you where reasonably possible.

4. Cookies & Tracking

We use first-party cookies for essential functionality (cart, login session, language) and third-party cookies for analytics and remarketing. You can control or block cookies in your browser settings; some site features may not work without them. We honour the “Do Not Track” signal where supported.

5. Data Retention

• Account data: retained while your account is active. You can request deletion at any time.
• Order & tax records: retained for at least 8 years as required under the Companies Act, 2013 and GST law.
• Marketing preferences: retained until you withdraw consent.
• Server logs: typically 30–90 days.

6. Data Security

We follow reasonable security practices and procedures as described in Rule 8 of the SPDI Rules, 2011. Specifically: HTTPS/TLS for all traffic, encrypted RDS database storage, hashed passwords (bcrypt), strict IAM-based access control to backend systems, and quarterly security reviews. While no system can be made absolutely secure, we promptly investigate and notify affected users in the event of a breach.

7. Your Rights

Subject to Indian law, you have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Request deletion of your personal data (subject to retention obligations).
• Withdraw consent for marketing communications at any time.
• Lodge a complaint with the Grievance Officer (see § 10 below).

To exercise any of these rights, email us at privacy@nextfashion24.com with proof of identity. We respond within 30 days.

8. Children’s Privacy

Our Site is not directed to anyone under 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us data without parental consent, please contact us and we will delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email to registered users at least 7 days before they take effect. The latest version is always available at this URL with the updated date.

10. Grievance Officer

In accordance with the Information Technology Act, 2000 and rules made thereunder, the contact details of the Grievance Officer are:

Name: Customer Support, Next Fashion 24
Email: grievance@nextfashion24.com
Phone: +91 98103 31633
Hours: Mon–Sat, 10 AM – 6 PM IST

The Grievance Officer will acknowledge your complaint within 24 hours and resolve it within 15 days from receipt.

Contact & Grievance

For questions about this privacy policy, or to exercise any rights described above, contact us at:

Playful Threads Private Limited
Third Floor, G-55, Office No 227, Vikas Marg
East Delhi, Delhi-110092, India
Email: support@nextfashion24.com
GSTIN: 07AANCP8697C2ZS